Emotit for President Structure Site for Elections Most Unique Application
We were tasked with developing a site for Emotit for President, an app that aids you sift through the political static.
In an election cycle filled with unlimited storylines and also dramatization, Emotit for President released to assist both the laid-back and obsessed political observer determine the moments that matter most. In tandem with the app’s launching, Real Art was asked to build a website to get Emotit for President out on the planet.
Create a web site that’s not simply an afterthought to the app itself. Job to attract possible customers in with the tale of the application told via vibrant and striking layout meant to supplement the call-to-action for downloading and install the app itself.
The Emotit for President website showcases a color scheme that stimulates the spirit of American politics in vibrant red and also blues. It does this without leaning to a connotation of a singular political celebration thanks to soft tan tones giving an equilibrium to the scheme. Boldness in the type and also headers give an efficient, succinct summary of each specific section, communicating one of the most essential details in an appealing way. A mix of responsive design, large imagery, as well as parallax scrolling produce a dynamic feeling as the site visitor navigates the page. At the very top of the page, the call-to-action is clearly offered with pictures of the application’s interface, a brief summary, and web links for downloading and install.
Informing the Story
With Emotit for President’s shopping list of diverse functions, it was essential to flaunt without being frustrating. This was achieved by focusing on 3 unique, however different, functions: the curation of the best political web content, the capacity to avoid to the best part of any type of political video clip, as well as a feature that allows you to contrast your emotional reactions to the race to the rest of the nation. Colorful, clean graphics and to-the-point duplicate highlight each of these basically blurbs, with the site’s proceeding sections broadening on the features with more in-depth summaries as well as images of the application in action.
With clear communication as well as a thorough understanding of the concept and app’s purpose in between the customer as well as the imaginative team at Real Art, the style procedure came together rapidly. Real Art’s commitment to telling Emotit’s story produced a seamless partnership from pitch to discussion. As a piece of the initial large rollout for the product, the internet site functions as a solid welcome mat for the future of Emotit for President.